Four things your website must do

I am the worlds worst salesman; therefore, I must make it easy for people to buy. 
-F.W. Woolworth

To sell customers on the benefits of your product or service, the first thing you need is a good informational website. To get the most out of your online presence, a website must do four things: 

	Collect names and emails of visitors
	Build your brand
	Make it easy for visitors to buy
	Foster affiliate relationships 

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